Onsite Social Media Manager

Company Overview 
Our Client is a world-class brand builder and licensee, driving the innovation and growth of some of the world’s biggest and most beloved consumer products. With over two decades of experience, our client knows what it takes to get a brand off the shelf and into consumers’ hands. Leveraging targeted insights on trends, state-of-the-art design, logistical and manufacturing capabilities, and in-depth marketing and tech savvy, this client takes every product in its portfolio to new levels of success. 

Position Overview  
Our Client is seeking an experienced, motivated, and organized Onsite Social Media Manager to oversee a dynamic team of employees and ensure seamless execution of our social media programs. This individual will play a pivotal role in training, mentoring, and driving the team to deliver top-notch content across TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest, and X. They will also analyze platform performance, provide data-driven suggestions for optimization, and collaborate with various internal teams and external agencies to meet organizational goals. 

Location: Edison, NJ 
Reports to: Social Media & Public Relations Director 
Schedule: Onsite 
Employment Type: Fulltime 
Salary Range: $80,000 - $120,000 USD/Annually 
Benefits: Health Insurance, Vision & Dental Insurance, 401(k), Life & Disability Insurance  
 

Key Responsibilities 

Team Management and Training:  

• Train and mentor team members to ensure they perform their best work. 
• Oversee time and attendance to maintain accountability.  
• Foster a positive, productive work environment that encourages creativity and innovation.  

Content Development and Scheduling:  

• Ensure the team develops and schedules engaging, platform-appropriate content for TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest, and Twitter/X. 
• Maintain a consistent posting schedule aligned with the overall content strategy.  

Creative Production Oversight:  

• Manage creative production processes to deliver high-quality visuals, videos, and social media assets.  
• ​​​​​​​Collaborate with internal teams and external agencies to source necessary creative assets.  

Operations and Strategy Implementation:  

• Help standardize operations and implement workflows to improve efficiency and output quality.  
• Support product launches by coordinating social campaigns and ensuring all assets are delivered on time.  

Collaboration and Communication:  

• Act as the onsite point of contact for social media operations, joining meetings with the Social Media and Public Relations Director and other stakeholders.  
• ​​​​​​​Provide input on strategy, content performance, and product launches to align with overall business goals.  

Analytics and Optimization:  

• Monitor and analyze performance metrics across platforms, including engagement, reach, and conversion rates. 
• ​​​​​​​Provide data-driven insights and actionable recommendations to improve content strategy and campaign effectiveness.  
• Stay up-to-date with platform algorithm changes and trends to ensure strategies remain relevant and effective.  

Program Maintenance:  

• Monitor and manage the ongoing execution of social media programs to ensure consistency and effectiveness.  
• ​​​​​​​Stay up-to-date with the latest social media trends and platform updates to continuously enhance strategy.  

Qualifications  

• Proven experience in social media management, with a track record of successfully managing a team.  
• ​​​​​​​Strong understanding of TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest, and Twitter/X content strategies.  
• Experience with social media analytics tools and the ability to interpret and act on data insights.  
• Excellent leadership, training, and mentoring skills.  
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.  
• Proficiency in social media scheduling tools and analytics platforms.  
• Strong communication and collaboration skills, with experience working across teams and with external agencies.  
• Creative mindset with a keen eye for detail and quality control.  
• Experience in standardizing operations and optimizing workflows is a plus.  

Compensation 
The published salary range is used as a guide to provide prospective candidates with a level of compensation that is competitive with today’s market. The salary range for this position is a good faith estimate that allows for flexibility to align with various levels of experience, education, and performance.   

EEO Statement  
Topaz HR is an Equal Opportunity Employer, and we do not discriminate on the basis of race, color, religion, gender, national origin, age, disability, or any other status protected by applicable law. We value and are committed to creating an inclusive environment for all employees.   

Please Note: Topaz HR is conducting this search on behalf of one of our clients. The employer's name will be disclosed during the interview process, and all hiring decisions will be made directly by the client.